Xbox 720 is the pre-announcement accepted name for the next Xbox. While Sony already plan to make a PlayStation 4, and no doubt that Nintendo will developing a Wii 2... In an interview with the head of Microsoft’s Interactive Entertainment Business, he said the production team from the Xbox 360 is working on the next Xbox 720 [our pet name], and their looking into what kind of CPUs will be available on the market in 2011-2012. That would put the xbox 360 lifespan 6-7 years. Xbox 720 is by no means the name of the next system, nor is it even suggesting that there is a new system in the works even. With an upgrade like the Xbox 720 there would be a huge boost in the Microsoft stock. The Xbox 720 will have a lot to live up too however. Robbie Bach, the President of Entertainment & Devices Division at Microsoft, said on June 13th, 2008:
“Our view is we will be selling Xbox 360 for a long time. We are always working on new technologies. We have people working on those. People ask me how many people I have working on the next generation. On the one hand, it’s everybody. On the other, it’s nobody. People are continuously working on new technology.
We started thinking about the next generation before we shipped the Xbox 360. It doesn’t start with a date. It starts way upstream with silicon development. From that comes a series of data points. You start making early technology choices. It’s an evolving thing. Stuff doesn’t become concrete until you get inside a window of when you have to ship, more than 18 months or so out.”
As you can see, they plan to make big money by waiting a long time to sell a lot of xbox 360. After that, they plan to launch the Xbox 720.
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